Lowe group
website design / branding / illustrations
The design is based on approachability and simplicity. We’re approachable. We work with you. Strength in directness.Bold “Further. Faster.” headline. We envision the periods animating-in to emphasize each word. The “To grow in this industry” is contained within a story box. Each point is animated into the box with an accompanying graphic:
• Strategic thinking is a thought bubble
• Impeccable execution is a simple arrow pointing up
• Connection to the community uses a rounded top pillar that overlaps the arrow to form a “community” of buildings
• Strong relations adds a circle that becomes the “head” on the left figure, for a resulting image of two people working together.
The simple shapes and bright colors used in this design lend themselves nicely to shapes that can be used through the site, for instance as shapes to hold quotes, etc.