The Royal Society

The Royal Society commissioned this project to advertise an inspiring and unique collection of photographs and letters sent by Captain Robert Scott and his team whilst they were one of their legendary expeditions. A raw and gritty photographic style is used throughout the materials, which include posters, print materials and exhibition panels, to reflect the challenge of the journey and exposure to the elements the team must have endured. The story is completed using memorable, inspirational quotes from Scott’s original letters and renowned academics.

The exhibition branding is built around two X’s, symbolizing points of distance, connection, and the crossing of paths across landscapes. Geometric shapes inspired by mountain ranges create a visual language that reflects elevation, exploration, and movement, capturing the relationship between natural terrain and human perspective. Together, these elements form an identity that evokes both physical journeys and conceptual discovery.